There are many benefits to having a store locator on your company Web site. Many of these are not immediately obvious. We have put together the following list to bring the main ones to your attention.
1. INCREASE SALES BY GUIDING CLIENTS DIRECTLY TO YOUR PRODUCTS
Bring prospective clients and products together and accelerate closure of sales by providing visitors with the information they need to proceed with a purchase quickly while they are in a motivated state 
(ready, preparing or intending to act).
2. SAVE TIME AND MONEY
Store Finder allows you to save time and money by taking over the role normally fulfilled by you or your employees taking endless phone calls to direct clients to their nearest point of sale.
Store Finder is fast, accurate and allows clients to get the information they want without intruding on your valuable time.
3. RESPOND TO ENQUIRIES 24 HOURS A DAY, 7 DAYS A WEEK
Store Finder is able to answer client enquiries 24 hours a day every day of the week – including holidays.
It never slows down and it never gets sick. It’s like having an extra full-time employee dedicated to answering client enquiries.
Whether your staff are present at the office or not, clients will be able to have critical questions answered by our service and then be able to act.
StoreFinder server loads during a typical 24 hour day (heaviest use: 8am to 11pm)
4. PROTECT YOUR VALUABLE DISTRIBUTION NETWORK
Many of our clients are sensitive to the fact that their distribution network lies at the core of their business. Their valuable lists a closely guarded secret.
Store Finder offers an elegant solution to this problem by hiding the bulk of the lists away on a secure server and only outputting tiny fragments at a time.
read more on protecting your distribution network
5. ADD PRESTIGE AND VALUE TO YOUR WEBSITE
This technology, once only available to the largest organisations such as banks, retail chains, or the Department of Defence, is now available to everyone and adds prestige and value to your website by making it more useful to your visitors, and by projecting a more professional image of your business operation.
6. COLLECT VALUABLE MARKET RESEARCH INFORMATION
Everytime a visitor uses Store Finder, our service makes a note of it. These records are stored in log files which are made available to you for analysis.
A wide variety of data is collected from users including the time and date of their visit and of course the postcode they entered.
Data logging of this kind provides invaluable market research information to your organisation and aids you with strategic decision-making.
read more on store finder’s data logging services
7. SUPPORTS TENS OF THOUSANDS OF OUTLETS
Store Finder supports thousands of retail outlets allowing it to grow as your business grows. Managing the retail outlets is a trivial matter involving updating a simple Excel spreadsheet.
8. CENTRALISE AND SIMPLIFY
By centralising all of your retail outlets into a single is Excel spreadsheet you greatly simplify the business of managing your retail outlet network. By centralising you also eliminate duplication of data.
Excel spreadsheets can be imported into most popular packages should there ever be the need to transfer any information to another database or format.
Many of our clients have benefited greatly by taking their retail outlet information (often written partly on scraps of paper, partly in a database, and partly on their website) and put it all in one easy to manage place.